Strategic thinking. Sharp messaging. Exceptional creative.
I help investment firms and professional services businesses communicate their value through thoughtful brand strategy, compelling content and polished creative execution.
From investor presentations and corporate materials to websites and ongoing marketing needs, I bring senior-level thinking and hands-on creative expertise to the work that matters.
With more than 25 years of experience across brand strategy, marketing, design and writing, I work with organizations that have something important to say—but need help saying it clearly.
When the message isn't working, the design isn't the problem.
A new website won't fix unclear positioning. A new logo won't fix a confused brand. And another round of marketing materials won't solve a message that hasn't been properly defined.
I work at the intersection of strategy, messaging and creative execution—helping organizations understand what they need to communicate, why it matters and how to bring it to life.
I can help with:
Brand & Messaging
Positioning, brand voice, messaging frameworks and brand audits.
Websites & Content
Website strategy, content architecture, copywriting and editorial direction.
Campaigns & Marketing
Campaign strategy, creative direction, messaging and integrated marketing materials.
Creative Direction & Design
Brand identity, print, digital, publications and other high-touch creative work.
Services
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I work with organizations at moments when the usual marketing support isn't enough—when a brand needs to evolve, a website needs to be reconsidered or a major initiative needs a clear creative direction.
Brand & Messaging Strategy
For organizations that have outgrown their current positioning, voice or visual identity.
Typical deliverables may include:
Brand and messaging audit
Stakeholder discovery
Competitive analysis
Positioning recommendations
Brand voice
Messaging framework
Creative direction
Starting at $5,000
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For organizations whose website needs more than a fresh coat of paint.
Typical deliverables may include:
Website audit
Content strategy
Information architecture
Competitive review
Website messaging
Copywriting
Editorial direction
Designer/developer content briefs
Starting at $7,500
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For organizations launching something important and needing the strategy and creative to match.
Typical deliverables may include:
Campaign strategy
Concept development
Messaging
Creative direction
Copywriting
Design
Email/digital/print assets
Implementation guidance
Starting at $5,000
Need something different?
Not every engagement fits neatly into a package. I also work with organizations, agencies and in-house teams on larger creative and marketing initiatives.
Let’s work together.
I work with organizations, businesses and creative teams on strategic brand, messaging and marketing engagmenets—from clarifying a brand’s story to developing the creative that brings it to life.
With experience spanning strategy, writing, design and creative director, I can step into a project at any point and help move it forward. I also collaborate with agencies and fellow creatives when a project calls for additional expertise or capacity.
If you have a brand, website or marketing challenge that needs throughtful strategy and strong creative execution, let’s talk.