Where business strategy meets creative thinking.

Brand strategy, messaging and creative direction for investment firms and professional services businesses.

Your work is sophisticated. Your message should be, too.

I help firms clarify what sets them apart, communicate their value with confidence and create a brand presence that reflects the quality of their work. From positioning and messaging to websites, investor presentations and ongoing marketing, I bring strategic perspective and hands-on creative expertise to the details that matter.

With more than 25 years of experience across brand strategy, marketing, design and writing, I work with businesses that have deep expertise and important stories to tell—and want to communicate both more effectively.

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Clarity comes before creativity.

A new website won't solve unclear positioning. A polished presentation won't make a complicated message compelling. And more marketing won't necessarily make your firm more memorable.

The most effective communications start with understanding what makes your business valuable, who needs to understand it and what you want them to take away.

I bring together strategy, messaging and creative execution to help businesses get that foundation right—and translate it into communications that are thoughtful, consistent and effective.

How I can help:

Brand Strategy & Messaging
Define what makes your firm distinct and communicate it with clarity. From positioning and brand voice to messaging frameworks and brand audits, I help establish a stronger foundation for how your business presents itself.

Websites & Content
Turn your expertise into a compelling digital presence. I develop website strategy, content architecture and copy that make complex offerings easier to understand and give prospective clients a reason to engage.

Investor & Corporate Communications
Present your business with clarity and credibility. I develop and refine investor presentations, corporate materials, executive communications and other high-stakes content that needs to communicate substance without unnecessary complexity.

Marketing & Creative Direction
Bring your strategy to life across the materials and channels that represent your business. I provide creative direction and design for campaigns, publications, presentations, print and digital communications.

  • Thoughtful work starts with the right questions. I offer focused engagements designed to address specific business and communications challenges, as well as ongoing creative and strategic support.

  • A deeper look at your positioning, voice and communications—identifying what is working, where clarity is missing and how to strengthen the way your firm presents itself.

  • A strategic approach to your website, from content architecture and messaging to copywriting and editorial direction.

  • Strategic and creative leadership for initiatives that require a cohesive message, thoughtful execution and a consistent brand presence.

  • An experienced partner for firms that need senior-level marketing and creative expertise without adding a full-time position.

Need something different?

Have a challenge that doesn't fit neatly into one of these engagements? I also collaborate with in-house teams, agencies and other professionals on larger initiatives and specialized projects.

Tell me what you're working on →

Let's make your next move a thoughtful one.

Whether you're refining your firm's positioning, preparing for a new chapter or looking for a more effective way to communicate your value, I'd welcome the conversation.

Experience that connects strategy and execution.

Get in Touch

I'm Sarah Jane Dunaway, a creative director, brand strategist, designer and writer with more than 25 years of experience helping businesses and organizations communicate with greater clarity and purpose.

My background spans investment and financial services, architecture, real estate, healthcare, law, higher education and mission-driven organizations. I've worked across the full spectrum of communications—from defining a brand's story and developing its strategy to writing the words and creating the work that brings it to life.

I currently lead development marketing and communications for the U.S. Naval Academy Foundation. Through Sarah Jane & Co., I continue to partner with select businesses and organizations on strategic, creative and communications engagements.

I bring the perspective of a strategist, the instincts of a creative director and the practical experience to move good ideas forward.