clearer brands.
stronger stories.
I help organizations clarify their message, and turn strategy into thoughtful, effective creative.
With more than 25 years of experience across brand strategy, marketing, design and writing, I work with organizations that have something important to say—but need help saying it clearly.
When the message isn't working, the design isn't the problem.
A new website won't fix unclear positioning. A new logo won't fix a confused brand. And another round of marketing materials won't solve a message that hasn't been properly defined.
I work at the intersection of strategy, messaging and creative execution—helping organizations understand what they need to communicate, why it matters and how to bring it to life.
I can help with:
Brand & Messaging
Positioning, brand voice, messaging frameworks and brand audits.
Websites & Content
Website strategy, content architecture, copywriting and editorial direction.
Campaigns & Marketing
Campaign strategy, creative direction, messaging and integrated marketing materials.
Creative Direction & Design
Brand identity, print, digital, publications and other high-touch creative work.
Services
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I work with organizations at moments when the usual marketing support isn't enough—when a brand needs to evolve, a website needs to be reconsidered or a major initiative needs a clear creative direction.
Brand & Messaging Strategy
For organizations that have outgrown their current positioning, voice or visual identity.
Typical deliverables may include:
Brand and messaging audit
Stakeholder discovery
Competitive analysis
Positioning recommendations
Brand voice
Messaging framework
Creative direction
Starting at $5,000
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For organizations whose website needs more than a fresh coat of paint.
Typical deliverables may include:
Website audit
Content strategy
Information architecture
Competitive review
Website messaging
Copywriting
Editorial direction
Designer/developer content briefs
Starting at $7,500
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For organizations launching something important and needing the strategy and creative to match.
Typical deliverables may include:
Campaign strategy
Concept development
Messaging
Creative direction
Copywriting
Design
Email/digital/print assets
Implementation guidance
Starting at $5,000
Need something different?
Not every engagement fits neatly into a package. I also work with organizations, agencies and in-house teams on larger creative and marketing initiatives.
Let’s work together.
I work with organizations, businesses and creative teams on strategic brand, messaging and marketing engagmenets—from clarifying a brand’s story to developing the creative that brings it to life.
With experience spanning strategy, writing, design and creative director, I can step into a project at any point and help move it forward. I also collaborate with agencies and fellow creatives when a project calls for additional expertise or capacity.
If you have a brand, website or marketing challenge that needs throughtful strategy and strong creative execution, let’s talk.